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  • Blayne Crocker

TICK-tock : If only I had more time

"How can I find more hours in a day?" This question, often echoed by business owners, reveals a common yet impractical want. Focusing on what we cannot influence is futile.

To further illustrate, it would be like me wishing to look like Johnny Depp. I would like to think (misguided as it is) in the right light, a wig and the correct filter, I might be mistaken for a distant cousin of Captain Jack Sparrow. I can wish all I like; it’s not going to happen. This scenario mirrors how we often approach our time – longing for more of it, even though it's equally unrealistic. Both consciously and subconsciously, we fixate on attaining more time, rather than effectively utilizing the time we have at our disposal.

Understanding the Value of Time: Time, unlike money, is non-renewable. Once spent, it's gone forever. Thus, as a business owner, recognizing and understand the true worth of your time is crucial. Do you know the value of one hour of your time?

Personal Experience in Time Management: I recall my interaction with the owner of an African-themed restaurant. She was grappling with the toll of administrative tasks. We detailed her time constraints, revealing how much time was consumed by routine tasks. I asked, "If you had an additional 15 hours a week, could you attract five more customers a day?". This was the moment she saw the potential in reallocating her time effectively. This experience underscored for both of us the transformative impact of effective time reallocation.

Time Management Principles: Business success hinges on how you manage your time. The Harvard Business Review found that CEOs who are deliberate with their time management tend to be more effective leaders. They focus on activities that drive business value, like mentoring employees and engaging with key customers.

Busyness vs. Productivity: Many conflate being busy with being productive. The key isn't working harder but to work on activities that create the most leverage. This means prioritizing tasks that give you more bang for your buck (time) and delegating or eliminating those that don't. Consider automation tools, virtual assistants, or even interns to handle time-consuming administrative tasks. There are countless options, but you need to know the cost to do so (Normally easy) and know the true cost of your time (Not that easy). The same principle applies to the use of your staff.

Strategic Choices with Time: In business, strategy isn't about what you do; it's about what you choose not to do. The strategic use of time means deciding what you won't personally spend time on, allowing you to focus on areas that create the most leverage for your business.

Conclusion: Understanding and valuing your time as a business owner isn't about finding extra hours (you can't); it's about ensuring each hour creates maximum leverage and return for your business. It's about taking stock, determining the value of your time, and investing in areas with the highest return potential. Remember, time is like a Rubik's Cube – while you can't add more squares to it, with the right strategy, you can certainly make every move count.


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